Designed, sourced and made-in-Canada, the award winning Joseph Tassoni brand is a celebration of Canadian quality, craftsmanship and creativity. Joseph came from humble beginnings, starting his fashion career by studying at the Toronto Metropolitan University, where he then worked in corporate apparel for 18+ years before starting his own, successful brand that exists today.
In 2017, Joseph launched his outerwear label to great reception during Toronto Women’s Fashion Week. Joseph’ design aesthetic is one of bold individuality, while remaining focused on uncompromising fit.
From his winning Cashmere 2016 bathroom tissue gown to outfitting red-carpet looks for TIFF 2017, 2018 and 2019, Joseph’s designs are always of high caliber. His capsule collection for Toronto Women’s Fashion Week’s runway celebration of Canada’s 150th brought luxury and couture to the runway in a powerful way that was uniquely Canadian.
The Joseph Tassoni brand is known for its best in class materials, sustainability and inventive designs that ensure the individuals wearing his creations embody strength, power and confidence without sacrifice comfort for style.
Joseph remains passionate about elevating the state of Canadian home-grown fashion through mentorship programs at TMU, George Brown, Humber College, and through his advocacy towards made-in-Canada brands.
In 2020, Joseph paved the way for fashion designers in Canada by adapting his atelier to produce protective equipment, including masks and gloves, to aid in the fight against COVID-19. Joseph was the first made-in- Canada fashion label to bring masks to the market, with proceeds from each purchase going towards his local hospital in Burlington.
Most recently Joseph was awarded with The Queen’s Platinum Jubilee Community Hero Award presented by the Hon. Karina Gould. Joseph was also awarded the Inspire Award for his charitable work presented by Councillor Lisa Kearns on behalf of the City of Burlington.
His passion for his craft, and for the country that inspires him, is evident in everything Joseph does; where his designs and brand model are representations of his passion and love for the Canadian fashion industry.