JOSEPH TASSONI
Designed, sourced, and made-in-Canada, the award-winning Joseph Tassoni brand is a celebration of Canadian quality, craftsmanship, and creativity. Joseph came from humble beginnings, starting his fashion career by studying at Toronto Metropolitan University, where he then worked in corporate apparel for 18+ years before starting his own successful brand that exists today.
In 2017, Joseph launched his outerwear label to great reception during Toronto Women’s Fashion Week. Joseph’s design aesthetic is one of bold individuality, while remaining focused on uncompromising fit.
From his winning Cashmere 2016 bathroom tissue gown to outfitting red-carpet looks for TIFF 2017, 2018, and 2019, Joseph’s designs are always of high caliber. His capsule collection for Toronto Women’s Fashion Week’s runway celebration of Canada’s 150th brought luxury and coutoure to the runway in a powerful way that was uniquely Canadian.
The Joseph Tassoni brand is known for its best-in-class materials, sustainability, and inventive designs that ensure the individuals wearing his creations embody strength, power, and confidence without sacrificing comfort for style.
Joseph remains passionate about elevating the state of Canadian home-grown fashion through mentorship programs at TMU, George Brown, Humber College, and through his advocacy towards made-in-Canada brands.
In 2020, Joseph paved the way for fashion designers in Canada by adapting his atelier to produce protective equipment, including masks and gloves, to aid in the fight against COVID-19. Joseph was the first made-in-Canada fashion label to bring masks to the market, with proceeds from each purchase going toward his local hospital in Burlington.
Joseph was awarded The Queen’s Platinum Jubilee Community Hero Award, presented by the Hon. Karina Gould, and the Inspire Award for his charitable work, presented by the City of Burlington.
Most recently, Joseph successfully hosted his second independent red carpet runway show in support of the importance of mental health and inclusivity. He collectively showcased his outerwear, red carpet dresses, men’s suiting, swimwear, inclusive, and ready-to-wear apparel for his Fall/Winter & Resort 2025 Collection.The sold-out show, with a waitlist, drew top-tier media, fashion moguls, and media personalities, as well as celebrities, elected officials, community leaders, advocates, athletes, Juno Award winners, and agency-represented models walking the runway.
Joseph is now looking forward to his third show, scheduled for September 2025 in Toronto. His passion for his craft and for the country that inspires him is evident in everything he does. Joseph’s designs and brand model continue to serve as a representation of his love and dedication to the Canadian fashion industry.
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