Designed, sourced and made in Canada, the Joseph Tassoni brand is a celebration of Canadian quality, craftsmanship and creativity.
Joseph began his fashion career by studying at the Ryerson School of Fashion before moving on to hold design, production and sales positions at Joseph Mimran & Associates Inc. As lead designer at LaParka, Joseph’s penchant for outerwear flourished and his innovative design approach led to the invention of the highly successful ‘LaParka Fit Technology’. In 2017, Joseph launched his eponymous outerwear label to great reception during Toronto Women’s Fashion Week (TW). The Joseph Tassoni brand is known for its best in class materials and inventive designs that ensure the women and men wearing his clothes don’t have to sacrifice comfort for style.
Within the couture space, Joseph’s design aesthetic is one of bold femininity, while remaining focused on uncompromising fit. TIFF 2017 red-carpets saw the introduction of his signature design element, the heart-shaped backless silhouette which proved to be a favorite of photographers and the media. His capsule collection for TW’s runway celebration of Canada’s 150th birthday brought luxury and style to the runway in a powerful, and uniquely Canadian way.
In addition to working on his own label, Joseph is passionate about advancing the state of Canadian fashion through mentorship positions at George Brown, White Cashmere & Humber College, and through his advocacy for more made-in-Canada production. His passion for his craft, and for the country which inspires him is evident in everything Joseph does; where designs are more than just beautiful creations, but expressions of love.